Electronic commerce 2012  a managerial and social networks perspective 
Efraim Turban ... [y otros] 
 - 7th ed. 
 - Boston, Mass  Pearson  2012 
 - 791 p.  ill. 
<br/><br/>Chapter 1: Overview of Electronic Commerce -- Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools -- Chapter 3: Retailing in Electronic Commerce: Products and Services --Chapter 4: B2B E-Commerce -- Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Chapter 6: Mobile Commerce and Ubiquitous Computing -- Chapter 7: Social Commerce -- Chapter 8: Marketing and Advertising in E-Commerce -- Chapter 9: E-Commerce Security and Fraud Protection -- Chapter 10: Electronic Commerce Payment Systems -- Chapter 11: Order Fulfillment along the Supply Chain -- Chapter 12: EC Strategy, Globalization, and SMEs -- Chapter 13: Implementing EC Systems: From Justification to Successful Performance -- Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments -- Chapter 15: Launching a Successful Online Business and EC Projects. 
<br/><br/><label>ISBN: </label>9780273761341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercio electrónico--Administración<br/>Tecnología de la información--Administración<br/>Empresas--Redes de computadoras
<br/><br/><label>Dewey Class. No.: </label>658.872  / E / 2012