Kapferer, Jean-Noël <br/><br/>
The new strategic brand management  creating and sustaining brand equity long term 
Jean-Noël Kapferer. 
 - Third edition 
 - London  Kogan Page  2004 
 - xiv, 497 pages 
<br/><br/><label>ISBN: </label>0749442832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>Dewey Class. No.: </label>658.8343  / K22 / 2004