DeBonis, J. Nicholas Value-based marketing for bottom-line success 5 steps to creating customer value J. Nicholas De Bonis, Eric Balinski y Phil Allen - New York McGraw-Hill 2003 - xix, 245 pages illustrations " American marketing association." ISBN: 007139656X Subjects--Topical Terms: Consumer satisfactionCustomer services--ManagementMarketing--Management Dewey Class. No.: 658.8 / D39