Green, Marck C. <br/><br/>
Global marketing 
Marck C. Green, Warren J. Keegan. 
 - Décima edición. 
 - Harlow  Pearson  2020 
 - 627 páginas. 
<br/><br/>Introduction to Global Marketing – The Global Economic Environment – The global trade environment – Social and Cultural enviroments – The political, legal and regulatory environments – Global information systems and market research – Segmentation, targeting, and positioning – Importing, exporting and sourcing – Global market-Entry strategies: licensing, investment, and strategic alliances – Brand and product decisions in global marketing – Pricing decisions – Global marketing channels and physical distribution – Global marketing communications decisions I -- Global marketing communications decisions II – Global marketing and the digital revolution – Strategic elements of competitive advantage – Leadship, organization, and corporate and social responsibility. 
<br/><br/><label>ISBN: </label>9781292304021 1292304022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing de exportación
<br/><br/><label>Dewey Class. No.: </label>658.84  / G81