000			01717nam a22002657a 4500
001			000017459
003			PE-LiUTP
005			20171221173246.0
008			150710t2012 ||||| |||| 00| 0 d
020			_a9780273761341
040			_aUTP _bspa _erda
082			_221 _a658.872 _bE / 2012
245			_aElectronic commerce 2012 _ba managerial and social networks perspective _cEfraim Turban ... [y otros]
250			_a7th ed.
260			_aBoston, Mass _bPearson _c2012
300			_a791 p. _bill.
505			_aChapter 1: Overview of Electronic Commerce -- Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools -- Chapter 3: Retailing in Electronic Commerce: Products and Services --Chapter 4: B2B E-Commerce -- Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Chapter 6: Mobile Commerce and Ubiquitous Computing -- Chapter 7: Social Commerce -- Chapter 8: Marketing and Advertising in E-Commerce -- Chapter 9: E-Commerce Security and Fraud Protection -- Chapter 10: Electronic Commerce Payment Systems -- Chapter 11: Order Fulfillment along the Supply Chain -- Chapter 12: EC Strategy, Globalization, and SMEs -- Chapter 13: Implementing EC Systems: From Justification to Successful Performance -- Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments -- Chapter 15: Launching a Successful Online Business and EC Projects.
650			_9823 _aComercio electrónico _xAdministración
650			_91314 _aTecnología de la información _xAdministración
650			_9301 _aEmpresas _xRedes de computadoras
700			_913411 _aTurban, Efraim
700			_913412 _aKing, David
700			_913413 _aLee, Jae
942			_2ddc _cLIBR _kC-05332
999			_c25010 _d25010