| 000 | 00602nam a22001937a 4500 | ||
|---|---|---|---|
| 001 | 13599653 | ||
| 005 | 20190917182953.0 | ||
| 008 | 040520t2004 enk b 001 0 eng | ||
| 020 | _a0749442832 | ||
| 040 |
_aUTP _bspa _cUTP _eRDA |
||
| 082 |
_221 _a658.8343 _bK22 / 2004 |
||
| 100 |
_918991 _aKapferer, Jean-Noël |
||
| 245 |
_aThe new strategic brand management _bcreating and sustaining brand equity long term _cJean-Noël Kapferer. |
||
| 250 | _aThird edition | ||
| 260 |
_aLondon _bKogan Page _c2004 |
||
| 300 | _axiv, 497 pages | ||
| 650 |
_918992 _aBrand name products _xManagement |
||
| 942 |
_2ddc _cLIBR _k1234 |
||
| 999 |
_c28885 _d28885 |
||