000 | 00841nam a22002537a 4500 | ||
---|---|---|---|
001 | 12825699 | ||
003 | PE-LiUTP | ||
005 | 20190927164625.0 | ||
008 | 020620t2003 nyua b 001 0 eng | ||
020 | _a007139656X | ||
040 |
_aUTP _bspa _cUTP _eRDA |
||
082 |
_221 _a658.8 _bD39 |
||
100 |
_919010 _aDeBonis, J. Nicholas |
||
245 |
_aValue-based marketing for bottom-line success _b5 steps to creating customer value _cJ. Nicholas De Bonis, Eric Balinski y Phil Allen |
||
260 |
_aNew York _bMcGraw-Hill _c2003 |
||
300 |
_axix, 245 pages _billustrations |
||
500 | _a" American marketing association." | ||
650 |
_919011 _aConsumer satisfaction |
||
650 |
_919012 _aCustomer services _xManagement |
||
650 |
_942 _aMarketing _xManagement |
||
700 |
_919013 _aBalinski, Eric W. |
||
700 |
_919014 _aAllen, Phil |
||
942 |
_2ddc _cLIBR _k1234 |
||
999 |
_c28895 _d28895 |