000 00841nam a22002537a 4500
001 12825699
003 PE-LiUTP
005 20190927164625.0
008 020620t2003 nyua b 001 0 eng
020 _a007139656X
040 _aUTP
_bspa
_cUTP
_eRDA
082 _221
_a658.8
_bD39
100 _919010
_aDeBonis, J. Nicholas
245 _aValue-based marketing for bottom-line success
_b5 steps to creating customer value
_cJ. Nicholas De Bonis, Eric Balinski y Phil Allen
260 _aNew York
_bMcGraw-Hill
_c2003
300 _axix, 245 pages
_billustrations
500 _a" American marketing association."
650 _919011
_aConsumer satisfaction
650 _919012
_aCustomer services
_xManagement
650 _942
_aMarketing
_xManagement
700 _919013
_aBalinski, Eric W.
700 _919014
_aAllen, Phil
942 _2ddc
_cLIBR
_k1234
999 _c28895
_d28895