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The new strategic brand management creating and sustaining brand equity long term

Kapferer, Jean-Noël

The new strategic brand management creating and sustaining brand equity long term Jean-Noël Kapferer. - Third edition - London Kogan Page 2004 - xiv, 497 pages

ISBN: 0749442832

Subjects--Topical Terms:
Brand name products--Management

Dewey Class. No.: 658.8343 / K22 / 2004

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