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Humby, Clive

Scoring points how Tesco is winning customer loyalty Clive Humby and Terry Hunt, with Tim Phillips - Sterling, VA Kogan Page 2004 - x, 276 pages

ISBN: 074943578X 9780749435783

Subjects--Corporate Names:
Tesco (Firm)

Subjects--Topical Terms:
Customer loyalty programs--Case studies

Dewey Class. No.: 658.812 / H93