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DeBonis, J. Nicholas

Value-based marketing for bottom-line success 5 steps to creating customer value J. Nicholas De Bonis, Eric Balinski y Phil Allen - New York McGraw-Hill 2003 - xix, 245 pages illustrations

" American marketing association."

ISBN: 007139656X

Subjects--Topical Terms:
Consumer satisfaction
Customer services--Management
Marketing--Management

Dewey Class. No.: 658.8 / D39