Detalle libro
Marketing management / Philip Kotler y Kevin Lane Keller.
Detalles de publicación: Boston Pearson 2016Edición: Decimaquinta ediciónDescripción: xxii, 692 páginasISBN:- 9780133856460
- 0133856460
- 23 658.8
Tipo de ítem | Biblioteca actual | Colección | Signatura | Estado | Fecha de vencimiento | Código de barras |
---|---|---|---|---|---|---|
Libro | Campus Arequipa | 1 | 658.8 / K88M1 / 2016 (Navegar estantería(Abre debajo)) | Disponible | 540000045255 | |
Libro | Campus Chiclayo | 1 | 658.8 / K88M1 / 2016 (Navegar estantería(Abre debajo)) | Disponible | 740000023622 | |
Libro | Centro-Torre Arequipa | 1 | 658.8 / K88M1 / 2016 (Navegar estantería(Abre debajo)) | Disponible | 100000172636 | |
Libro | Lima Norte | 1 | 658.8 / K88M1 / 2016 (Navegar estantería(Abre debajo)) | Disponible | 139000035986 |
Navegando Lima Norte estanterías, Colección: Consulta en Sala Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
658.8 / I Introducción al marketing. | 658.8 / K77D / 2016 Dirección de marketing | 658.8 / K77M / 2012 Marketing | 658.8 / K88M1 / 2016 Marketing management / | 658.8 / L21 / 2014 MKTG marketing | 658.8 / S25 / 2012 Marketing conceptos y estrategias | 658.8 / K77F / 2017 Fundamentos de marketing |
Defining marketing for the new realities –Developing marketing strategies an plans – Capturing marketing insights – Conducting marketing research – Connecting with customers – Analyzing consumer markets – Analyzing business markets – Tapping into global markets – Identifying markets segments and targets – Crafting the brand positioning – Creating brand equity -- Addressing competition and driving growth – Setting product strategy – Designing and managing services – Introducing new market offerings – Developing pricing strategies and programs – Designing and managing integrated marketing channels – Managing retailing wholesaling – Designing and managing integrated marketing communications – Mana mass communications advertising, sales promotions , events and experiences, and public relations – Managing digital communications online, social media, and mobile – Managing personal communications direct and data bases marketing and personal selling – Managing a holistic marketing organization for the long run.